Mascara is one of those magical beauty products that can instantly make you look more awake and refreshed. But as we age, our lashes tend to thin, shorten, and lose their natural curl. The good news? With the right application techniques and a few mascara tricks, you can enhance your lashes and make your eyes pop without any clumping or smudging.

Here’s how to get the most out of your mascara and achieve full, fluttery lashes at any age.

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1. Choose the Right Mascara Formula

Not all mascaras are created equal, and as we mature, our lash needs change. Look for a mascara that provides volume, length, and definition without being too thick or heavy.

Waterproof mascaras can be drying over time, so if your lashes are already on the delicate side, opt for a formula that’s conditioning and easy to remove.

Here are some of my favorite mascaras:

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - This lightweight formula adds volume and lift without clumping or smudging.
IT Cosmetics Superhero Elastic Stretch Volumizing Mascara – Great for sparse lashes, this formula stretches each lash for maximum impact.
Tarte Tartelette Tubing Mascara – A smudge-proof tubing formula that’s easy to remove and perfect for sensitive eyes.

Curl Your Lashes Before Applying Mascara

2. Curl Your Lashes First

One of the easiest ways to make your lashes look longer and lifted is by using an eyelash curler before applying mascara. Gently press the curler at the base of your lashes, hold for a few seconds, and then move it up toward the tips for a natural curl.

Best Lash Curler:

Tweezerman ProCurl Eyelash Curler – Designed to fit all eye shapes, this curler gives a beautiful, long-lasting lift without pinching.

Pro Tip: If your lashes are super straight, heat your lash curler slightly with a blow-dryer for a few seconds before using it. Just make sure it’s not too hot!

3. Use a Lash Primer

A lash primer can work wonders for adding thickness and length while conditioning your lashes at the same time. A good primer helps the mascara adhere better and last longer without flaking.

Try: L’Oréal Voluminous Lash Primer – It boosts volume and keeps lashes conditioned.

4. Apply Mascara the Right Way

To get the best results from your mascara, use these techniques:

Wiggle at the Root: Instead of just swiping mascara from the base to the tip, wiggle the wand at the roots before pulling up. This technique adds more volume and prevents your lashes from looking spidery.
Use the Tip of the Wand for Hard-to-Reach Lashes: The inner and outer corners of your eyes tend to be tricky spots—use the tip of the wand to coat every tiny lash.
Layer Gently: If you want extra volume, let the first coat dry for about 30 seconds before applying a second coat. But don’t overdo it—too many layers can cause clumping.

5. Avoid Smudging and Flaking

One of the biggest mascara struggles for mature women is smudging—especially if you have hooded or deep-set eyes. To prevent raccoon eyes:

Apply a light dusting of translucent powder under your eyes to absorb any oils that could cause smudging.
Stick to a tubing mascara formula if you struggle with flaking.
If you have oily eyelids, use an eyeshadow primer on your lids to keep everything in place.

6. Clean Up Mistakes the Right Way

Smudged your mascara? Instead of wiping it off right away and making a bigger mess, let it dry first. Once it’s dry, use a cotton swab dipped in micellar water to gently lift it off without disturbing your makeup.

Best Micellar Water for Gentle Removal:

Garnier SkinActive Micellar Cleansing Water (for Waterproof Makeup) – A cult favorite for a reason! It removes even the most stubborn mascara without irritating your eyes.
Vichy Pureté Thermale Micellar Water – A hydrating micellar water infused with Vichy’s mineral-rich thermal water, perfect for sensitive and mature skin.

7. Remove Your Mascara the Right Way

Taking off mascara at the end of the day is just as important as applying it correctly. Never rub or tug at your lashes—this can cause them to fall out. Instead, soak a cotton pad with a gentle makeup remover and press it against your lashes for a few seconds before wiping away.

Best Gentle Makeup Remover:

Clinique Take The Day Off Makeup Remover – This oil-based formula effortlessly dissolves mascara and eye makeup without leaving a greasy residue. Perfect for sensitive eyes.
Neutrogena Oil-Free Eye Makeup Remover – A budget-friendly yet effective option that removes mascara gently while being safe for sensitive eyes and contact lens wearers.

8. Mascara Care: What You Need to Know

Your mascara can be a breeding ground for bacteria if not handled properly. Follow these tips to keep it fresh and safe:

Never Pump Your Mascara Wand: Pumping introduces air into the tube, which dries out the formula faster and can lead to clumping. Instead, swirl the wand inside the tube to pick up the product.
Do Not Share Mascara: Eye infections can spread easily, so always keep your mascara to yourself.
Replace Your Mascara Regularly: Mascara has a short shelf life—replace it every four to six months to avoid bacteria buildup and keep your lashes looking their best.

Final Thoughts

With the right mascara and a few simple tricks, you can keep your lashes looking full, lifted, and youthful. The key is to use a formula that works for your lash type, apply it with care, and always remove it gently at the end of the day.

If you’re on the hunt for a new mascara or eye makeup remover, Ulta has plenty of great options to explore, so go ahead and find the perfect one for you!